Industry Insights8 min read
Why Your Houzz Profile Isn't Enough Anymore
Houzz was the go-to for builders for years. Here's why relying on a Houzz profile alone costs you leads — and why your own website should be the foundation.
The Markup
Notes for builders who’d rather be building.
Websites, marketing and lead generation for custom home builders and design-build firms — written for people who don’t have time to learn a website builder and shouldn’t have to.
Lead Generation9 min read
The Builder's Guide to Getting Google Reviews (Without Being Awkward About It)
Google reviews drive local rankings and buyer trust. Here's how custom home builders can ask for reviews at the right moment, follow up, and respond well.
Website Strategy9 min read
Builder Website Teardown: What the Best Sites in the Industry Get Right
A builder website teardown of the patterns top custom home builders share — full-bleed galleries, process timelines, video testimonials and clean navigation.
Website Strategy8 min read
How Long Should It Take to Launch a Builder Website?
How long does a builder website take to launch? DIY, custom agency builds and done-for-you platforms compared, plus the four things that set your timeline.
Industry Insights9 min read
What a $2M Custom Home Client Expects From Your Online Presence
A $2M custom home client judges your builder website before they ever call. Here's what high-end buyers notice online — and what quietly disqualifies you.
SEO9 min read
How to Show Up When Someone Searches 'Custom Home Builder Near Me'
Want to rank for 'custom home builder near me'? A practical local SEO guide to Google Business Profile, location pages, reviews and NAP consistency.
Lead Generation8 min read
5 Things Every Builder's Website Needs Before Spending a Dollar on Ads
Running Google Ads for your home building company? Fix these five website basics first, or you're paying for clicks that land on a page built to lose them.
SEO9 min read
SEO for Custom Home Builders: What Actually Moves the Needle
SEO for custom home builders isn't about blogging more or buying links. Here's what actually drives local rankings and leads — and what you can safely ignore.
Website Strategy8 min read
Custom Home Builder Websites: DIY vs. Done-For-You
Squarespace, Wix, a web agency, or a done-for-you platform — here's an honest breakdown of each option for builders who need a site that actually works.