SEO7 min read
How Custom Home Builders Are Getting Found on ChatGPT and AI Search
Your future clients aren't just Googling anymore. They're asking AI for builder recommendations. Here's what that means for your website — and how to show up.
The Markup
Notes for builders who’d rather be building.
Websites, marketing and lead generation for custom home builders and design-build firms — written for people who don’t have time to learn a website builder and shouldn’t have to.
Industry Insights7 min read
What Premium Homebuyers Actually Look for on a Builder's Website
You think clients care about your awards and company history. They don't — at least not first. Here's what high-end homebuyers actually evaluate when they land on a builder's site.
Website Strategy7 min read
Why Your Builder Website Isn't Getting You Leads (And What to Fix)
Most custom home builder websites look fine but generate zero inquiries. Here's what's actually going wrong — and the fixes that turn a digital brochure into a lead engine.
Website Strategy2 min read
How a Project Portfolio Turns Browsers into Buyers
Your portfolio is not a photo album. Structured the right way, it does the qualifying, the storytelling and the first sales conversation for you.